🧵 Untangle

Stop asking AI
for answers.
Start finding
your own.

Untangle is an AI thinking partner that asks you the right questions — so you can make better decisions, faster.

TRY UNTANGLE →
SEE HOW IT WORKS ↓
FOR FOUNDERS · THERAPISTS · INDIVIDUALS
A REAL UNTANGLE SESSION
"I keep putting off launching. I've been 'almost ready' for 3 months."
"What would have to be true for you to feel ready?"
"I guess... nothing. There's always one more thing."
"So what's the cost of waiting one more month?"
THE PROBLEM

Most people don't need more information.
They need to think more clearly.

🔁
Going in circles
You've thought about this decision a hundred times. Something keeps stopping you but you can't name it.
🤖
AI gives you answers
ChatGPT tells you what to do. But someone else's answer to your problem never quite fits — and doesn't stick.
🙊
No one to think with
Your therapist is once a week. Your co-founder is too close. Your friends don't get it. You're thinking alone.
WHO IT'S FOR

Three people who need Untangle.

🚀
The Solo Founder
Making high-stakes decisions alone — fundraising, pivots, hiring — with no sounding board and no senior advisor available at 11pm.
→ CLARITY BEFORE EVERY BIG DECISION
🧠
The Therapist
Clients have breakthroughs in session, then drift between appointments. There's no tool for between-session reflection that isn't a journal.
→ BETWEEN-SESSION THINKING TOOL
🌀
The Overthinker
Career change, relationship, big move — the decision feels impossible because the thinking keeps looping. You need someone to ask the right question.
→ GET UNSTUCK IN ONE SESSION
HOW IT WORKS

Four steps to clarity.

1
Start talking
No forms. No setup. Just open with whatever's on your mind — messy is fine.
2
Get questioned
Untangle asks one sharp question at a time. No advice. No answers. Just the right question.
3
Find the knot
Through the dialogue, the real issue surfaces — the assumption, the fear, the thing you were avoiding.
4
Get a summary
After 6–8 exchanges, Untangle summarizes what you figured out. Your thinking, captured.
→ OPEN UNTANGLE AND TRY IT
WHY UNTANGLE

Not another chatbot.

Others Untangle
Gives you answersAsks you questions
Generic AI responsesTuned for Socratic dialogue
You consume informationYou generate insight
Answers don't stickYour own realizations do
Built for tasksBuilt for thinking
No session memorySummaries you can save
"The quality of your decisions is limited by the quality of your thinking. Not your information."
— THE UNTANGLE THESIS
"I figured out in 20 minutes what I'd been stuck on for 3 weeks."
— EARLY BETA USER, FOUNDER
30-DAY LAUNCH PLAN

From prototype to paying users
in one month.

WEEK 1
Validate
Talk to 10 potential users (founders, therapists)
Run 5 live Untangle sessions manually
Refine the system prompt based on real conversations
Identify which persona resonates most
GOAL: Confirm people come back for session 2
WEEK 2
Build
Set up Next.js + Supabase + Clerk auth
Add session history & summaries
Add tone modes (gentle / challenger)
Deploy to Vercel — shareable link
GOAL: 20 people using the live product
WEEK 3
Distribute
Post on Twitter / LinkedIn with a real session story
Submit to 3 founder communities (Indie Hackers etc.)
DM 10 therapists with a free trial offer
Launch on Product Hunt
GOAL: 100 signups, 5 paying users
WEEK 4
Monetize
Add Stripe — $10/mo personal, $25/mo pro
Convert free users to paid with 1:1 outreach
Pilot B2B offer with 1 coaching firm
Set up email retention sequence
GOAL: $500 MRR by day 30
PRICING

Simple, honest pricing.

Personal
FOR INDIVIDUALS
$10
per month
✓ Unlimited sessions
✓ Session summaries
✓ Session history
✓ Tone modes
MOST POPULAR
Pro
FOR POWER USERS
$25
per month
✓ Everything in Personal
✓ Cross-session memory
✓ Priority AI model
✓ Export & share summaries
Teams
FOR FIRMS & COACHES
$299
per month · up to 20 seats
✓ Everything in Pro
✓ White-label option
✓ Admin dashboard
✓ Dedicated onboarding